After the Apple event some of my geek friends complaint (as they always do) about the new iPhone and why it was/wasn’t worth of attention. For many (especially us geeks, I like to think I am one) it is hard to understand that a device that was created for us is no longer a geek device and because of that it should evolve to a different kind of product.
The iPhone is no longer a geek product and that is a good thing. As Apple seems to be appealing to the masses and the people that need better security on their Phones we geeks hoped, for the iPhone to be that super geek phone, and it is no longer one. Apple had an incredible amount of technology on the iPhones and there are an incredible amount of users that even owning an iPhone don’t have a clue how to access it. This is the same people that IT needed to force to lock their devices with a 4 number password. The same people that their phone access all the mainframe and infrastructure of the business that don’t know how to back up or update an application. The new iPhone in combination with iOS 7 come to the rescue to some of those problems, in ways that no other OS is doing. By doing that they are keeping the masses hooked to their brand, phones and functionality. I know few non-geeks that after they had used an iPhone jumps to Android or BlackBerry. (Know many that jump the other way around).
The new iPhone5S it’s a really powerful mini computer, it will make happy any geek in the heart, but will also make any non-geek feel at home.
No one had put it better than Myke Hurley in my opinion when he said:
“The next time anyone complaints about the iPhone design not changing, point them to the Porsche 911.”
We Geeks want Apple to create another 911, every year and get disappointed when it doesn’t. Instead we miss the incredible innovation that comes under the hood and under those really familiar curves that continue giving you the sense of speed, performance, agility and luxury… Expect that I am not sure I am talking anymore about the 911 or the iPhone.