Last night I was reading Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter by Seth Godin, when he said something that make me think:
The opposite of
is very good
On the same lines Michael Bungay Stanier on his book Do More Great Work: Stop the Busywork. Start the Work That Matters., when he said that:
You should stop doing
Good Work and begin doing
more Great Work.
I am guilty of this, on more occasions that I am ready to admit on this forum, I am guilty of focus on the good or very good instead of the extraordinary, this focus on the good or the very good limit the amount ofextraordinaire stuff we can do, and while a lot of good stuff is done, and we are accomplishing a lot, we are just one more on the pile, and sadly you will only be noticed when you are out of the pile. You need to get to an extreme, on one extreme you will be noticed because the big lack of performance on the other because you are extraordinaire, if you are good or very good, you are invisible, so:
Stop that good work,
and be Extraordinaire!
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