Recently I was having a phone conversation with a good friend of mine, we where geeking out about devices, phones, laptops, the iPad and other devices.
Not so long ago I use to lust (gadget lust) about all of them, I spend countless hours researching on the web, saving money, testing devices, but last night was different, ok for a while had been different, I just got remind of this last night. I do not have this gadget lust anymore for a lot of these devices. My turning point, my original iPhone, 2008.
Before I got my iPhone, I had a Palm, a Treo and I was always on the search for the next improvement, the next cool device, the iPhone was the end of that search. I got my original iPhone and only upgrade to the iPhone 3GS because my original one was in really bad shape, otherwise I will have keep it.
The change to the iPhone, bring me to test again the Mac platform. I had test the Mac platform on 2007, but at the time I was heavily invested on the Microsoft Patform, and having a Treo, I quickly discover that my new Mac and my Treo did not play well together, actually was that the main reason I let go the original Macbook to my wife. After the iPhone came, and I began distancing more and more form Microsoft products and platform the change to the Mac in 2009 was as easy as I would have dreamed originally on 2007.
The interesting thing is that since I move to the Mac, the geek lust had been dying little by little. I think the aluminum Macbook is beatiful, as well as the MacBook Air, but I am in no hurry to replace my White Macbook yet.
I was trying to expliain this to my friend, when he pulled the iPad card. Would I get an iPad, most likely, eventually. Will I be getting an iPad on day one. Unlikely. The reason is simple, I do not see yet, how the iPad will change my workflow, a soon as I see it, most likely I will do the investment, but as an reader platform is not enough, I type fast enough on the iPhone (actually this post has been written and review on the iPhone) and for heavy lifting I have my Mac. I read over 50 books a year on the iPhone. I will test the iBookstore, if it is available for the iPhone, I am satisfy with the Kindle Platform, and I honestly will continue reading more on the iPhone, because it is always with me. I am not worried to leave Amazon behind if the iBookStore is better than the Kindle, I did that already once with my friends of ereader, so I have no problems on leaving my books behind. Actually I can read on the ereader in the iPhone, just is not as great as the Kindle app for some reason.
But the big change is on discovering the right technology, and when you get to the right technology, you will be willing to evaluate new one, only when the problem arrives or the proposition for better workflow or productivity is present, there is no geek lust, or at least there is not geek lust-need-to-get-it.
I have a friend that had a collecion of almost every iPod that has come to the market. Recently upgrade to the iPhone. I am waiting for the next iPod release to see the change on her geek lust, I am expecting that we are not going to find it there.
Did I beleive Apple are the only ones making the right technology?, no. But I am going to say that my Mac life is more relaxed and works better than my PC life ever did, I don’t miss the registry, or the installers, or the driver issues, I am sold on the simplicity and the premise that my Mac Works.
At the time of this writing, I had finally discover the right technology for me, and have worked for me for more than 12 months, that in technology terms is almost incredible, I am sure will change, will evolve, but for now, will stay as it is.

Last night I was reading Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter by Seth Godin, when he said something that make me think:

The opposite of

remarkable

is very good

On the same lines Michael Bungay Stanier on his book Do More Great Work: Stop the Busywork. Start the Work That Matters., when he said that:

You should stop doing

Good Work and begin doing

more Great Work.

I am guilty of this, on more occasions that I am ready to admit on this forum, I am guilty of focus on the good or very good instead of the extraordinary, this focus on the good or the very good limit the amount ofextraordinaire stuff we can do, and while a lot of good stuff is done, and we are accomplishing a lot, we are just one more on the pile, and sadly you will only be noticed when you are out of the pile. You need to get to an extreme, on one extreme you will be noticed because the big lack of performance on the other because you are extraordinaire, if you are good or very good, you are invisible, so:

Stop that good work,

and be Extraordinaire!